Cadillac Proves ATS by Taking It on Dangerous Roads

To introduce and advertise the new Cadillac ATSCadillac ATS 2.0 Turbo DI...United States of America, 2013 > present14 photos
, CadillacCadillacUnited States of America, 1902 > present79 models
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is creating a series of films putting the ATS on some of the most beautiful and most dangerous roads in the world from the streets of Monaco to the Guoliang Tunnel Road that we covered in out Most Dangerous Roads feature. The ads will air in the US during the Olympic games. 

“ATS was developed to take on the world’s best sport sedans. So we designed a world challenge for ATS to dramatically demonstrate its all-new purpose-built chassis and advanced technology in a global, cinematic adventure," said Don Butler, vice president of Cadillac Marketing.

The advertisements create a complete strategy for the car including television, print and short films. 

The ATS goes on sale this fall for a base price of $33,990, and it has acceleration as low as 5.7 seconds with the 2.0 liter engine. 

The first two films released are a teaser of what the ads will be and a look at shooting in Patagonia. 

TOP 10 Most Dangerous Roads