Chevrolet Makes Advertising Deal with the Academy Awards

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has made an advertising deal with the Academy Awards for the next five years, and to celebrate it is holding a contest for a short filmmaker to make a movie starring a Chevrolet that will air during the awards.

The theme of the film for this year’s contest is to celebrate the simple but significant moments in life. The winning advertisement will be shown during the Oscars broadcast. The contest is open to filmmakers worldwide.

A panel including “Avatar” producer Jon Landau, Spike Lee, Chevrolet’s chief marketing officer and McCANN advertising company chief creative officer Linus Karlsson is accepting scripts from June through November, and the ad will air during the Academy Awards on Sunday, March 2, 2014.

“We hope the ingenuity of this program will allow filmmakers to capture the essence of what owning a Chevrolet means to people around the world,” said Tim Mahoney, Global Chevrolet chief marketing officer.