Lexus announces CT 200h for 2011

Lexus has confirmed its intentions of putting on sale the CT 200h. In 2011 the premium compact hybrid will go on sale in the US becoming the first dedicated hybrid vehicle in the premium compact segment.

The CT 200h was first presented at this month’s 2010 Geneva Auto Show and joins the HS 250h as Lexus’ second dedicated hybrid. Between March 31 and April 11 the sporty five-door will be featuring at the 2010 New York International Auto show.

According to Mark Templin, Lexus Division group vice president and general manager, “The CT 200h is expected to lead the class in fuel economy and deliver low emissions, but the CT 200h isn’t just about being a hybrid, it’s about having fun,”. 

“The stylish CT 200h has an attitude and driving dynamic unlike any other Lexus hybrid.  It will excite eco-conscious, young consumers and symbolize urban, luxury living”, Templin added.

Lexus will be aiming at energetic and technology-savvy buyers with a new approach to marketing the hybrid model.  To do so Lexus will release in the U.S. an interactive short film that offers a new way to look at test drives by providing the viewer a way to experience the new Lexus CT 200h.