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One of the keys to InvestIndustrial's purchase of 37.5% of Aston MartinAston MartinUnited Kingdom, 1914 > present62 models
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was that it would potentially provide a link to using Mercedes technology. While InvestIndustrial owned Ducati, it created a relationship with MercedesMercedes-BenzGermany, 1924 > present197 models
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that it hopes will extend to Aston Martin. However, there have been no confirmations from any side that Aston Martin will actually get this technology. The possibility is there for Aston Martin to use AMG equipment in the near future.
Aston Martin's other investors are Investment Dar, CEO Ulrich Bez and Chairman David Richards. Aston Martin says that the money from InvestIndustrial will be used to jumpstart new product development that should reach fruition within five years.
“We know these guys. They were behind Ducati and we had a very closely knit marketing deal with them. They rang and asked if they won the bid for Aston would we be interested in being a technology partner," said a Mercedes source who had worked with InvestIndustrial.
Aston Martin especially wants to use Mercedes' V12 engine to replace the engine that it developed with FordFordUnited Kingdom, 1909 > present33 models
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. However, it would also like to use Mercedes' transmissions and electronics technology.
Other interested investors in Aston Martin were MahindraMahindraIndia, 1944 > present12 models
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, GeelyGeelyChina, 1986 > present5 models
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, ToyotaToyotaJapan, 1937 > present155 models
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and BMWBMWGermany, 1918 > present87 models
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. Toyota looked at the company's books and decided not to invest. Mahindra reportedly offered more money, but Aston Martin was interested in the technology from InvestIndustrial.
Source: Autocar
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