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© photo courtesy of: General Motors and Wieck Media Services, Inc.
Buick is announcing the name of its new mid-sized sports sedan in first hand to over a thousand dealers during this week, according to the company’s statement at the Buick GMC dealer business meeting. The make’s new sedan will be named Buick Regal, for it is a trade name that has had a huge meaning throughout many years of Buick’s history and thus it is one of the best remembered Buick model names.
Buick GMC general manager Susan Docherty made a statement in which she stated that the company is “thrilled to announce that the Regal will be the next member of the Buick family”. The company is making this direct announcement to its dealers as part of Buick’s strategy to connect to them while making them feel heard. Alongside the Regal, Buick promises that there will be more new sedan and crossover models added to the growing portfolio of the brand in North America and China.
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