PSA Will Focus on Having a Majority of Sales Outside of the EU by 2015

PSA PeugeotPeugeotFrance, 1882 > present120 models
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-CitroënCitroënFrance, 1919 > present94 models
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has been losing money in Europe for the past several years. To survive, it is looking toward China. It is aiming to have more than 50% of its sales outside of the EU by 2015, compared to 62% sales in the EU in 2012.

PSA’s big challenge is growing brand awareness in the country. General MotorsGMUnited States of America, 1998 > present8 models
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and VolkswagenVolkswagenGermany, 1938 > present98 models
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are the foreign automakers that dominate China, but Peugeot just outbid Volkswagen to be the biggest foreign spender on advertising on the state-owned China Central Television network, the most widely watched in the country.

PSA expects Chinese sales to hit 540,000 cars in 2013, a 22% increase. It already sells several Peugeot and DS models there and will add the C-ElyséeCitroën C-Elysée Gen.1France, 2012 > present15 versions
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, Peugeot 3008Peugeot 3008 Gen.1France, 2008 > 2016105 versions
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and Peugeot 301Peugeot 301 (modern)France, 2012 > present5 versions
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to the Chinese lineup in 2013. It is also going to grow from 725 dealers in China to 944 dealers by the end of 2013.

PSA sales actually did worse than the overall sales in the EU market last year. PSA sales fell 13% last year compared to an average sales drop of 8% in the EU. 

Source: Automotive News Europe