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Honda’sHondaJapan, 1948 > present102 models
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third generation Fit/JazzHonda Fit Gen.2Japan, 2008 > present6 versions
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will introduce a brand new design language and hybrid powertrain when it goes on sale in Japan this September and on sale in the United States in the summer of 2014. Europe will be the last major market to get the new car. Each region’s version will be built locally and tailored to local needs.
The Fit will also follow the lead of Volkswagen and become a platform more than just a car. Some markets will get Fit-based cars as small crossovers and sedan variants.
The new design language is called “Exciting H” internally and is meant to be more dynamic and less boring. A major portion of the front design will be the wing-shaped face that has been seen on Honda’s Japanese cars.
The interior will use various types of plastic to improve perceived quality. The layout will be simplified with a large center stack for infotainment that appears like a pane of black glass when off.
"We wanted a more emotional contrast in the design. The character line captures the contrast of a round shape being pierced. The back end is sportier, the hood more pronounced. The interior isn't plasticky at all," said Honda design head Toshinobu Minami.
The new hybrid uses one motor that can work independently or with the gasoline engine thanks to the dual-clutch coupling. It has a 1.9-mile pure EV range at speeds up to 31mph. It is slated to improve fuel economy by 30% over Honda’s current IMA hybrids.
The local production plans will also keep costs down. All of the items that a buyer can see will be standardized across regions, but other items will be left up to local suppliers. For example, Honda is allowing the local, regional suppliers to offer the power window components.
"We aren't going to take the attitude, ‘This is our cost, so make an interior that matches it.' My job is to set high targets and achieve them with low-cost technologies. If you don't do this, design quality deteriorates,” said Yoshinori Asahi, head of Honda interior design.
Source: Automotive News
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