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Christopher Bruce2012-10-16 16:26:14

Toyota Considering New Auris Variants, Including Hot Hatch

Toyota wants the new Auris and Auris Touring Sports to gain 1% market share

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Touring Sports estate will take up about a quarter of the model's sales when the new Auris goes on sale. However, it also wants the Auris to become a stronger player in Europe. That might include building an Auris hot hatch. 

Head of Toyota Product Planning EU Karl Schlicht said that while a faster Auris is “not a number one priority," but if the new Auris proves to be a sales success, then there might be "room to experiment."

“The key thing for us is to run a good business first, and then start having fun later,” said Schlicht.

The previous Auris held 4.5% of the European C-segment. Toyota's goal is to get the new generation to 5.5% market share. 

Source: Autocar

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