Volkswagen Polo declared 2010 World Car of the Year

The new Volkswagen Polo has been elected as the 2010 World Car of the Year. The award was announced at the New York International Auto Show.

The Volkswagen model ranked the highest in terms of merit, value, safety, environment, significance and emotional appeal, the criterias for taken in consideration in this award. The German brand repeats victory once again, after the Golf won the award in the 2009 edition. This year the Polo outlasted the Mercedes-Benz E-Class and the Toyota Prius to win the World Car of the Year title.

"We're honored that the Volkswagen Polo was chosen by this distinguished group of jurors," said Prof. Dr. Martin Winterkorn, Chairman of the Board of Management of Volkswagen AG. "After the great triumph of the Golf last year, we are delighted to repeat this success with the new Polo. These automobiles have reaped numerous awards, winning well-nigh every prize the automotive industry has to award. This shows Volkswagen is on the right track and is offering arguably the best range of products in its history."

After receiving the award in New York City, Walter de Silva, head of design Volkswagen Group said “The new Volkswagen Polo generation fascinates both ways - by its uncomplicated, unique and timeless design plus its high efficiency. Already more than 230,000 customers worldwide placed their orders.”

With only seven year of existence, the annual World Car awards have become one of the world’s most prestigious, credible and significant programs of its kind. The Polo was chosen by the majority of the the 59 World Car jurors from 25 countries throughout the world.