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At the Los Angeles International Auto Show 2010, Fiat celebrated its return to the North American market with the launch of the Fiat 500, the heir of a legendary and iconic 500 model. The Fiat 500 was chosen for the return to the American market because of its appeal to the new generations of Americans.
The 500 for the American market is built in Mexico and has a starting price of $15,500 and features the new 1.4 litre MultiAir engine, Blue&Me hands-free communication system and seven airbags supplied as standard. The car is offered in three trim levels, with only one engine type, 14 colour combinations and materials for the seats, two interiors (black or ivory) and a complete line of accessories made by Mopar to further customise one's car. Fiat 500 customers are also able to make use of the free eco:Drive software application that collects the journey data through the Blue&Me interface of the car and analyses them to give the user personalised tips to cut travel costs and the environmental impact of his driving style.
The Fiat 500 for the USA suffered several adaptations due to regulations and different customer demands. They include a redesigned body structure to increase resistance, suspensions made exclusive for the U.S.A. market, more than 20 specific modifications/additions to the body components to reduce noise, vibrations and harshness and new anti-lock braking system (ABS) on the four wheels with front calipers redesigned. The fuel tank has also been increased to extend the Fiat 500 range, the heating and cooling system have been adapted for the extreme North American climates and seats for the driver and front passenger redesigned with a new armrest and new cushions to improve comfort over long distances.
Finally the 500 features new front seats fitted with the "Easy Entry" system, new steering wheel controls and steering effort calibration to increase stability at highway speeds and new BOSE® Energy Efficient Series audio system with six speakers and subwoofer.
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500 (modern)