Alfa Romeo MiTo Starts New 'Live Rock' Advertising Campaign

Alfa RomeoAlfa RomeoItaly, 1910 > present108 models
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started a new advertising campaign for the MiToAlfa Romeo MiToItaly, 2008 > present89 versions
172 photos
this summer called 'Live Rock' on June 16. The campaign will be on television, press, posters and radio in Italia to advertise the refreshed 2014 MiTo.

The campaign starts a free-spirited young woman and her family as they give her advice that few families would ever give. For instance, her mother tells her to get a tattoo and her grandmother tells her that she needs more revealing clothing. At the end, she gets into a MiTo.

The refreshed 2014 MiTo has a new grill design with a chrome-plated frame that is inspired by the GiuliettaAlfa Romeo Giulietta (modern)Italy, 2010 > present75 versions
202 photos
. It also gets a burnished finished around the headlights. Anthracite gray has been added as a new exterior color. There are three new upholstery combinations in black/titanium, black/red or Heritage black. The dashboard is available in either gray/black or black/red.

The interior is now available with a 5in touchscreen infotainment screen available with or without navigation.

The 2014 MiTo has the new 0.9 Turbo TwinAir engine with 105hp and 107lb-ft of torque. It uses 4.2l/100km and emits 99g/km of CO2, which makes it the segment's lowest fuel consumption and CO2. There is also the new 1.4 LPG Turbo with 120hp. The MiTo range now includes two diesel options, five petrol engines and the LPG option.

Prices for the MiTo start at €14,800 for the Impression 1.4-liter 70hp car and going to the Quadrifoglio Verde 1.4 MultiAir Turbo 170hp for €22,250.