Chrysler Covers Headquaters with 13.5 floor Dodge Dart banner

Chrysler has covered its headquarters with a 13.5 floor banner advertising the new Dodge Dart measuring 145ft tall and 116ft wide. 

The banner shows a Dodge Dart with the American flag behind it and reflected on the hood with the tagline, "All that matters is what's ahead. It's Halftime in America." The American flag is meant to show that the car and three of its engines are built in the US. 

“The launch of the 2013 Dodge Dart is one of the most anticipated in our history and represents a tremendous source of pride for the Brand and the company. The all-new Dart offers consumers features and benefits never before found in a compact car and signifies our alliance with Fiat,” said President and CEO Dodge Brand Reid Bigland.

The car hits dealers in mid -June with a base price of $15,995 and topping out at $22,495 for the R/T model that will be out in the third quarter of the year.