New McLaren model will be named Sports Series

McLarenMcLarenUnited Kingdom, 1963 > present92 models
1883 photos
12 videos
has just started a marketing campaign for the launch of its new model, whose presentation is scheduled for the second quarter of 2015. The first step was the revelation of the name of the new model that will be called Sports Series.

Until now the Sports Series was only known internally by the codename P13. The new model will be launched next year, below the 650S range, and aims to compete with models like the AMG GTAMG GT Gen.1Germany, 2014 > present11 versions
33 photos
, the BMW M6BMW M6Germany, 2012 > present12 photos
, the Alfieri MaseratiMaserati AlfieriItaly, 2014 > 2014 and the next Nissan GT-RNissan GT-RJapan, 2007 > 20092 series
31 versions
145 photos
5 videos
.

McLaren revealed that the model will use all the knowledge gained in developing the P1McLaren P1 Gen.1United Kingdom, 2012 > present7 versions
48 photos
and the 650SMcLaren 650SUnited Kingdom, 2014 > present10 versions
47 photos
, bringing the know-how from Formula 1 once again for this new segment in the brand. It was also confirmed that the new Series Sports will receive a carbon fiber chassis as well as a mid-mounted V8.

The launch campaign of the new McLaren model will contain 13 videos with the Black Swan serving as a symbolism to mention that what we take for granted, is not always necessarily true.