Upgraded Scion Tc Will Be Revealed at New York Auto Show

ScionScionJapan, 2002 > present9 models
174 photos
has announced it will introduce the new, 2014 tCScion tC Gen.2Japan, 2011 > present7 versions
16 photos
at the New York Auto Show on March 28. It did not say whether the car will be a new generation or refresh, but given that the second generation was introduced at the New York Auto Show in 2010, the new car will likely be a refresh. 

ToyotaToyotaJapan, 1937 > present155 models
4570 photos
10 videos
launched the Scion brand in California in 2003 and launched it across the US in 2004 with high hopes. The brand was meant to appeal to young buyers with inexpensive, highly styled cars. To keep costs down, they would use existing Toyota engines and platforms but with unique bodies. The shared parts and platforms would also mean that the cars would be replaced every three years. That worked for a single generation, and with the introduction of the second generation Scions, Toyota began to ignore the brand. 

Toyota seems to be taking the first steps towards reviving the ailing brand. It introduced the Scion FR-SScion FR-S Gen.1, 2011 > present7 versions
48 photos
, a rebadged GT86Toyota GT86 2.0 SportJapan, 2012 > present4 photos
, last year, which brought new interest to the brand. Refreshing the tC may be the second step in the revitalization.