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smart > Roadster

roadster concept (Germany, 1999)

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smart

The origin of smart dates back to the end of the 90s when Nicolas Hayek, CEO of SMH, the holding company of watch manufacturer Swatch, began developing the idea of creating a car that had the same strategies based on production and personalization of Swatch watches .

The idea soon came to be known as "Swatchmobile" and Hayek's private company, Hayek Engineering AG, began developing the new car for SMH wit... more

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