FiatFiatItaly, 1899 > present159 models
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is launching a fleet of red 500Fiat 500 (modern)Italy, 2007 > present240 versions
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and 500LFiat 500L Trekking 1.4 Mu...Italy, 2014 > present models as part of its new Enjoy car sharing service that will launch first in Milan in a few days. It will be operated by Fiat and the Eni oil company.

The service will offer 300 Fiat 500 cars when it launches in January, and it is promising 650 cars in the fleet by the end of 2014, including 50 500L models. All of the cars are painted bright red with the Enjoy logo on both doors.

The service allows users to find the nearest available car and book it from an Android and iOS app or from a Website. Users pay no subscription fees for the service, and they are charged 25-cents per minute for the first 50km and 25-cents per kilometer after that.

It is not necessary to book the car beforehand. If a user finds a free car, then they can just get in an start driving.

If the user wants to make a quick stop but keep the car, there is a 10-cent per minute charge. Users do not have to pay any extra charges for insurance, maintenance, fuel or parking.

The cars are available to use in the Milan metropolitan area, and when users are finished, they just park the car and walk away. Their credit card will be charged.

Self-run car sharing services are becoming quite popular among European automakers. BMW and Mercedes both offer their services in many major cities.