Universe (Sweden, 2011)

Volvo presented a new large sedan concept at the 2011 Shanghai Auto Show called the Concept Universe.

Offering a sneak peek at Volvo’s next top-of-the-line luxury sedan, the Concept Universe is aimed at buyers with upmarket taste who still want the classic Volvo look. The ‘human-centric’ Scandinavian design language of the concept stays true to the Volvo’s heritage by drawing inspiration from the lines of classic models, while adding a coupe roof and solid rear-end. According to the manufacturer this will ‘spark a subconscious desire and a feeling of eternal beauty’.

Vice President of Design at Volvo, Peter Horbury, says of the new design: "Just like fine luxury goods, this design feels handcrafted and durable enough to stand the test of time. We will compete with the best with our special kind of Scandinavian Design. It is unmatched in performance and technology, but without superficiality or complication."