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The Honda Motor Company was planned for ten years the launching of a new division focused on exclusively building luxury automobiles. That new division was named Acura and was launched in United States of America, Canada and Hong Kong, China, in 1986. Acura is the first Japanese carmaker to build only luxury vehicles.
The first Acura model, Legend, was launched in that same year and it was very successful. Shortly after, a new model, Integra, joined Legend in its success. The secret of its positive reception was the mix of an eye-catchy design, performance, luxury and also innovation.
One year later after its debut, Acura had already the best selling imported luxury model in the United States of America, a feat that was repeated in the next year. Acura kept on leading innovation in luxury cars and launched the world's first all-aluminum production car, the NSX, in 1990. With the start of the new millennium, Acura put on the market many new models. One of the most popular was probably the MDX.
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