Cadillac ATS Taking on Competitors with Active Sound Deadening

CadillacCadillacUnited States of America, 1902 > present79 models
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has a challenge ahead of it with the new ATSCadillac ATS 2.0 Turbo DI...United States of America, 2013 > present14 photos
that is just arriving to dealers in the US now. It has to convince buyers that it is a serious alternative to cars like the 3 SeriesBMW BMW 3 Series Gen.6 [F30/F31]Germany, 2012 > present115 versions
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and A4Audi A4 Gen.4Germany, 2008 > present393 versions
781 photos
, and it believes that every advantage helps. For example, Cadillac is touting the ATS as the only car in its class with active sound deadening as standard.

There are three microphones positioned inside the car that monitor interior noise. Like noise canceling headphones, the car detects the noise and emits sound waves to cancel it out. At idle, Cadillac claims that it makes the ATS 3 decibels, or roughly half, more quiet than without the system. 

Cadillac worked with Bose to develop the system, and it works between 40Hz and 180Hz, which comprises low frequency noises.