Cadillac Fast Tracking New Crossovers to Take on German Automakers

CadillacCadillacUnited States of America, 1902 > present79 models
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is in the middle of a complete update of its model range. Last year, it added the ATSCadillac ATSUnited States of America, 2013 > present17 versions
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and XTSCadillac XTS Gen.1United States of America, 2010 > present13 versions
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, and the new CTSCadillac CTS 3United States of America, 2013 > present19 versions
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will be added this year. Now that the brand has a solid stable of sedans, the next priority is to upgrade its SUVs and crossovers. The brand says that it has six new or refreshed models planned for the next 2.5 years. 

Cadillac's major competitors, even in the US, are the German trio of BMWBMWGermany, 1918 > present87 models
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, AudiAudiGermany, 1909 > present83 models
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and Mercedes-BenzMercedes-BenzGermany, 1924 > present197 models
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. To be able to take on their SUVs, Cadillac is working on a brand new compact crossover, a new of the mid-size SRXCadillac SRX Gen.2United States of America, 2010 > present15 versions
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crossover and a new EscaladeCadillac EscaladeUnited States of America, 1999 > present4 series
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SUV. The new SRX will hit the market first with a scheduled reveal in early 2016. 

"We're working hard to elevate and expand the brand," said Cadillac spokesperson David Caldwell.

Cadillac has to be careful to look at the future, rather than the present. BMW will have its X4BMW X4 ConceptGermany, 2014 > 2013 on sale next year. Mercedes' GLAMercedes-Benz GLA-ClassGermany, 2013 > present29 versions
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compact crossover will be on sale before the end of the year, and Audi has expressed interest in adding more crossovers.

Source: Reuters