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FerrariFerrariItaly, 1947 > present233 models
5131 photos
37 videos
is rumored to be switching out some of its V8 engines next generation with smaller displacement turbocharged units. The switch would allow for better fuel economy, lower emissions and a marketing link between next year's turbocharged Formula 1 cars and Ferrari's road cars.
Rumors of a new turbocharged Ferrari are not new, but they are persistent. Last June, we posted a story about a video taken at Ferrari's test track of a CaliforniaFerrari California Gen.1Italy, 2008 > present7 versions
52 photos
that had the particular whistle of being turbocharged.
Ferrari is no stranger to high performance turbocharged engines. The 288 GTOFerrari GTOItaly, 1984 > 19864 photos
2 videos
was its first experiment in turbocharging in 1984, and it led to the F40 in 1987.
CEO Luca di Montezemolo has been clear that the company will rely more on marketing in the future so that it can built fewer cars at higher prices and keep Ferraris as an exclusive, luxury good. It has taken the first steps toward that this year and plans to go even farther in the future. That strategy is a gamble and means that Ferrari's marketing image has to be untarnished. It will have to win with the new 1.6-liter turbocharged V6 engines in Formula 1 and translate those wins into attracting buyers who do not mind paying more for a Ferrari than they used to.
Source: Motor Trend
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