Ford elected by the Society for New Communications Research as Brand of the Year 2009

The Society for New Communications Research (SNCR) has pronounced the Ford Motor Company as one of winners of the Brand of the Year title at the 2009 Fellows’ Choice Award. Ford was elected by the SNCR for its pioneering use of social media as a means of communication with its subsidiaries. The SNCR is an international non-profit institution that works on research and education, which includes studying the impact of the communication via online networks over the media, the industries, as well as on the society and its culture.

Regarding the award, Scott Monty, manager at Ford’s Global Digital & Multimedia Communications, stated that “we aim to make the world a better place. We are integrating social media into our marketing and communications efforts, and humanizing the company at every turn”. Monty will be attending the Fellows’ Choice Award ceremony, which will take place on the next 5th and 6th of November, at the Harvard Faculty Club in Cambridge, Massachusetts.

Ford extensively uses several popular online networks to interact with influent people, including its own social media platform “thefordstory.com”. The company’s Fiesta Movement is another online social network that has been widely recognized and where Ford posts several items, like photos, videos and its real-time tweets.