Ford Planning Cheaper, Fiesta-Based Compact

The market for inexpensive cars is growing. As the global market continues to weaken, people have less money to spend on a car. Plus, emerging markets in Africa, South America, Russia and South East Asia are buying increasingly more cars. FordFordUnited States of America, 1903 > present92 models
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is considering launching a cheaper, sub-compact car based on the FiestaFord Fiesta Gen.6United States of America, 2008 > 2017204 versions
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. 

Ford says that it has no desire to launch a low-cost brand like Renault'sRenaultFrance, 1898 > present189 models
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DaciaDaciaRomania, 1966 > present11 models
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or Nissan'sNissanJapan, 1932 > present159 models
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DatsunDatsunJapan, 1931 > 198636 models
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, but it still wants to have a car to compete in these markets. While it would use the same chassis as the Fiesta, it would use cheaper materials to keep prices down. It will also use globally sourced parts. 

"We are looking around the world at opportunities to offer a car priced below the Fiesta," said Ford CEO Alan Mulally during the Go Further dealer event. 

The Fiesta is Ford's best-selling model in Europe. While it sells the smaller, cheaper KaFord Ka Gen.2 [II]United Kingdom, 2008 > 201326 versions
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in Europe as well, it is too expensive to offer worldwide. The Ka is also built under contract by FiatFiatItaly, 1899 > present159 models
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in Poland. 

Source: Automotive News Europe