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Red Bull RacingRed BullAustria, 2004 > present12 models
1049 photos
3 videos
boss Christian Horner says that the team is focused on racing, but it is strengthening its relationship with Infiniti.
“Our primary focus is as a Formula One team – I mean we’re a 100 per cent subsidiary of Red Bull, an energy drinks company. But we’ve formed a great relationship with Infiniti over the last 18 months or so and it’s exactly the right partner for us moving forward. It’s not impossible to conceive that the relationship could develop in other areas,” said Horner.
Johan de Nysschen who used to head AudiBMWGermany, 1918 > present87 models
8471 photos
43 videos
North America is the new global boss of InfinitiInfinitiJapan, 1989 > present31 models
993 photos
5 videos
and is interested to market Infiniti has an interesting performance brand.
“I imagine that F1 will continue to be a strong platform for us to communicate the Infiniti brand. I would like to see more high performance models become part of the Infiniti brand. And who knows, perhaps even a model to sit above the M as a flagship," said de Nysschen.
The first step in this relationship was the Sebastian Vettel edition Infiniti FXInfiniti FX Sebastian VettelJapan, 2011 > present5 photos
. Horner appears to be hinting at more models in the future that might go even farther.
It will be interesting to see how far NissanNissanJapan, 1932 > present159 models
6957 photos
12 videos
, Infiniti and Red Bull exploit this co-operation. Nissan has quite a performance reputation itself. Even recently, it powers most of the grid in LMP2 racing, has GT1Nissan Nismo GT-R GT1Japan, 2010 > present2 photos
and GT3Nissan GT-R Nismo GT3Japan, 2012 > present1 photo
versions of the GT-RNissan GT-R Gen.2Japan, 2009 > present25 versions
107 photos
1 video
and is a major sponsor of the DeltawingNissan DeltaWingJapan, 2012 > present19 photos
3 videos
. However, Red Bull Racing has significantly more name recognition.
Source: Auto Express
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