Jaguar's Next Step 3 Series-Fighting Luxury Compact

According to Jaguar'sJaguarUnited Kingdom, 1922 > present53 models
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brand director Adrian Hallmark interest in the F-TypeJaguar F-Type (modern) Gen.1United Kingdom, 2012 > present33 versions
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is equal to interest in the EvoqueLand Rover Range Rover EvoqueUnited Kingdom, 2011 > present128 versions
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at this point in its launch. He says that over 75,000 customers have contacted Jaguar inquiring about the car. The next car in the company’s crosshairs is the ubiquitous BMW 3 SeriesBMW BMW 3 Series Gen.6 [F30/F31]Germany, 2012 > present115 versions
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. Jaguar is planning on launching a compact luxury car.

Jaguar has not announced when it plans to launch the smaller sedan. The new car will sold worldwide, especially in North America where Jaguar and Land RoverLand RoverUnited Kingdom, 1978 > present15 models
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have strong markets. 

"Even though the SUV market is growing, the saloon market is still twice the size, especially in the US. A crossover would make more noise for us than a saloon, but we already have SUVs in the company and we're not in a rush to add to that. You might not make as much profit on a saloon than an SUV, but you don't expect the likes of Audi stop making the A4," said Hallmark.

The smaller car will be offered in convertible and wagon versions if the demand is seen. Earlier reports indicated that the car would ride on a significantly shortened version of the XJJaguar XJ Gen.4United Kingdom, 2010 > present59 versions
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platform. 

Source: Autocar (1,2)