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FiatFiatItaly, 1899 > present159 models
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will launch the JeepJeepUnited States of America, 1941 > present33 models
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brand in India in the third quarter of 2013 with hope's in increasing the corporation's market share. It will launch with two unannounced foreign produced models and two locally produced models will be added in 2014.
"Our goal is to reach 5 percent market share in the foreseeable future," Mike Manley, president of Jeep.
Fiat has unsuccessfully tried to increase its popularity in the Indian market, but it currently only has a 0.4% market share.
SUV popularity has been growing in India, and Jeep will be competing with established local makers MahindraMahindraIndia, 1944 > present12 models
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and . The Indian government has been subsidizing diesel fuel, which has boosted SUV demand. The Jeeps sold in India will almost surely have diesel engines.
Source: Automotive News Europe
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