Nissan Debuts New Datsun Logo

NissanNissanJapan, 1932 > present159 models
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revealed the logo for the new DatsunDatsunJapan, 1931 > 198636 models
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brand today and announced that the first cars would go on sale in India, Indonesia and Russia in 2014. The cars will be revealed in mid-2013.

Datsun's strategy and creative operations will be run out of London. Operational support will come from Tokyo. 

Nissan says that it chose the Datsun brand name because the name is so important to the Nissan brand. The hope is that buyers in emerging markets will select Datsun cars and then move up through the Nissan and Infiniti brands. 

"The company is counting on the Datsun brand to once again resonate with consumers in high-growth markets who seek attractive styling, an accessible price and - above all - an engaging driving experience," said Vincent Cobee, global head of the new Datsun brand. 

The first Datsun branded car was released in 1932, but it came from the merger of two auto companies that had been building cars since 1914. The brand was sold in 1933 and turned into the Nissan Motor Company, but the cars still carried the Datsun name. It began exporting to the US in 1958.