Datsun unveils new model mi-DO

DatsunDatsunJapan, 1931 > 198636 models
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recently unveiled at the Moscow Motor Show its latest model: the mi-DODatsun mi-DOJapan, 2014 > present2 versions
6 photos
. The fourth model of the new Datsun brand is a sporty five-door hatchback and shares the same platform with the on-DO sedan.

Despite sharing the same platform the Datsun mi-DO is shorter than the on-DO in order to emphasize the dynamic driving features. The mi-DO is 3950mm long while the on-DO is 4337mm. The 1,500mm of height and 1700mm of width remain unchanged.

Regarding design of the mi-DO, the front is dominated by Datsun's "D-Cut" grille, but differs from the on-DO through the elongated headlamps that stretch almost from the grid up to fenders.

The mi-DO will be equipped with a 1.6-liter 8 valve engine with 87hp that is coupled with a manual five-speed gearbox. However, Datsun will also provide an automatic four-speed gearbox.

For this fourth production model Datsun bet on comfort and security. The mi-DO is equipped with an airbag for driver and passenger and ABS. Standard equipment includes a winter package with heated seats and mirrors. Engine and wind noise have also been reduced to a minimum.

Russia is one of the strategic markets of Datsun, a growing market, where the majority of the population does not have sufficient purchasing power for foreign models and are looking for more economical solutions. Datsun's strategy seems to be working.

"The Datsun concept of offering a new car from a foreign manufacturer with a highly affordable price appears to have won buyers of Russian cars. Datsun may be a new name on the Russian market, but its impact will be felt in the coming years," says Vincent Cobee, Global Director of Datsun.