Paul Weller designs MINI for charity auction

After his performance at MINI’s 50th Birthday extravaganza at Silverstone in 2009, the brand has invited mod rock legend Paul Weller to design a one off car that will be sold in a live global online auction with all the earnings going to charity.

The MINI Cooper designed by Paul Weller was built in Oxford, hand-painted by MINI craftsmen and will be auctioned from November 11th for the time period of one month. The raised funds will be handed to Nordoff Robins and War Child.

The MINI designed by Weller features bold pink and brown stripes across the car’s entire body and is finished with a single silver line running up the bonnet and over the roof. The artist inspired himself on a Ben Sherman shirt he designed for the clothing brand some years ago.

MINI UK’s Director, Jochen Goller says “Both MINI and Paul Weller are synonymous with the quintessential British mod scene. That’s why we were the ideal match to create this unique car.”

Paul Weller said “I've always loved and driven MINIs  so when I was given the opportunity to design a bespoke Mini Cooper I wanted to create something that reflected the mood and colours associated with the Mod era, which was also the classic Mini’s hey day.”

Weller explains why he chose the reason why he chose War Child and Nordoff Robbins to donate the raised money: “War Child is an amazing organization which works tirelessly to provide protection for kids who live in some of the world's most dangerous places - Iraq, Afghanistan, Uganda and DRC. Nordoff Robbins is the charity that really uses music to transform the lives of kids and adults fundraising to help and support these vulnerable people.”

The bidding for this one-off MINI has started on 11th November at www.paulwellerminiauction.com and will run for one month. The car will be on display in MINI’s flagship showroom on Park Lane, London for the duration of the auction.