Ram Launches Laramie Limited Luxury Pickup Truck

Ram is adding a Laramie Limited model to top the Ram line that is aimed at affluent buyers

The exterior gets a body-colored bumper with integrated fog lamps and large chrome grill. The side of the truck is clean with no badges indicating Ram or the engine unlike on other Ram trucks. The tailgate logo is limited to a Ram head and Limited logo. The truck gets 20in chrome wheels. While heavy duty models get 17in chrome wheels. 

The interior is also very luxurious for a pickup truck with a full leather. It comes with slate leather with contrasting gray trim on the seats and leather-wrapped center console. The steering wheel and gear shift are also leather wrapped. The door panels are also covered in leather. The rest of the interior trim is a mix of chrome and piano black plastic. The floor mats are gray berber carpet in the same shade as the seat trim. 

The Laramie Limited comes with navigation, remote start, back-up camera, power adjustable pedals with memory, heated steering wheel, front ventilated and heated seats and rear heated seats. 

The Laramie Limited will go on sale in the second quarter of 2012. The package is available on Ram 1500, 2500 and 3500 models. It can be ordered in rear- or four-wheel drive, Crew Cab or Mega Cab and short- or long-wheelbase. 

This is not the first time that a luxury pickup truck has been attempted in the US. Lincoln tried to build luxury pickups twice. First in 2001-2002 with the Lincoln Blackwood that failed so massively that it only lasted one year. Just 3,356 were made. Lincoln tried again in 2005 with the Mark LT, which was slightly more successful. It was produced from 2005-2008. A little over 36,000 total were made. Cadillac tried building a luxury pickup with the Escalade EXT. It went into production in 2001 and started relatively successful selling 13,494 the first year. It is still in production and has sold about 2,000 each year since 2009.