Toyota Preparing for Very Positive Year in 2013

ToyotaToyotaJapan, 1937 > present155 models
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10 videos
is expecting to have a very good year in the United States in 2013. Sales are up, and it has new cars planned. 

Toyota says that January sales jumped 21.6% to 157,725 cars. Of those, 141,514 cars were Toyotas, which represented a 26.1% increase. 

LexusLexusJapan, 1989 > present26 models
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sold 16,211 cars, up 26.8%, and ScionScionJapan, 2002 > present9 models
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sales were up 38.4% to 4,893 cars. 

The company's hybrid cars are also doing quite well with sales up 45,4% to 24,232 cars. 

"The sales pace we saw in the fourth quarter of last year rolled into January, exceeding our expectations for the industry. Toyota started the year off strong, with total sales up over 26 percent, more than double the industry average," said Toyota US General Manager Bill Fay.

The automotive giant also has new products planned for the rest of the year. The new Lexus ISLexus Lexus IS Gen.3Japan, 2013 > present18 versions
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that Toyota showed at the North American International Auto Show will be on sale in the US later this year. It also announced that a new generation of the TundraToyota Tundra Gen.2United States of America, 2007 > 2013112 versions
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pickup will debut at the Chicago Auto Show on February 7. Toyota also showed a concept for the next generation CorollaToyota Corolla FuriaJapan, 2013 > 201315 photos
at NAIAS that is expected to go on sale at the end of the year. 

Toyota is hoping to take advantage of the pickup truck boom in the US. RamRam TrucksUnited States of America, 2008 > present4 models
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introduced its new 1500Ram Trucks 1500 Gen.1 [DS/DJ]United States of America, 2009 > present37 versions
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in 2012, and ChevroletChevroletUnited States of America, 1911 > present82 models
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and GMCGMCUnited States of America, 1900 > present13 models
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have new trucks coming in the summer. Pickup truck sales were already up 28% in 2012 and are projected to grow further in 2013. However Toyota will not just have two of the major American truck makers to compete against, NissanNissanJapan, 1932 > present159 models
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will introduce an refreshed TitanNissan TitanJapan, 2004 > present37 versions
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later this year as well, and a new version will come in 2015. 

The big challenge for Toyota to be more successful in the American truck market is to unseat the customer loyalty for FordFordUnited States of America, 1903 > present92 models
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, GMGMUnited States of America, 1998 > present8 models
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and Ram. 

Source: Automotive News