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Christopher Bruce2014-01-10 14:08:58

Volkswagen Cars Hits Record Sales Thanks to Asian Growth

Sales fell in every major market except for the Asia-Pacific region

 
 
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Volkswagen sales fell in every major region except for Asia

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Passenger Cars sales increased by 3.4% to 5.93 million cars in 2013 thanks to strong sales in the Asia-Pacific region where nearly half of its sales occurred. It was the new sales record for the company.

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in particular has done extremely well in its first full year on the market and has strengthened Volkswagen's competitive position,” said Christian Klingler, head of Volkswagen Cars sales and marketing.

In Europe, Volkswagen Cars sold 1.64 million cars, down 3.7% from 2012. Regionally, sales fell 1.4% in Central and Eastern Europe, including a 5.1% drop in Russia, and sales fell 3.9% in Western Europe, including a drop of 4.4% in Germany.

In North America, Volkswagen sales fell by 1% to 616,800 cars from 2012. Sales in the United States sales fell by 6.9% to 407,700 cars.

South America faired no better with sales falling 13.9% to 720,400 cars. Of those, 550,800 were sold in Brazil, down 16.7%.

Volkswagen Cars’ lone bright spot was the Asian-Pacific region where sales increased by 15% to 2.73 million cars, and of those, 2.51 million were sold in China, up 16.6%. Asian sales accounted for 46% of Volkswagen Cars’ worldwide sales this year, and it offset the sales losses in its other markets.

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