Volvo Partners with POC to Make Driving Safer for Cyclists

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has partnered with Swedish safety accessory maker POC for future design and to share safety information.

Volvo and POC have launched a research program to improve the communication between cars and cyclists that they will present in the second half of 2014. The technology will be an extension of Volvo’s Pedestrian and Cyclist Detection technology but rely that information to cyclists. Cyclists will receive a signal that they can be seen by a vehicle, and the car will receive the cyclist’s location.

“POC’s products blend functional design with lightweight, high-performance materials that offer the ultimate sense of freedom and protection when things really get rough,” said Thomas Ingenlath, head of design at Volvo.

“Just like their high-tech sport gear, our cars blend sophisticated design with strength and intelligent capability. Having the right gear – in our case the car – builds peace of mind and confidence.”