Chrysler
United States of America (1925 - present)
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Walter P. Chrysler and the 1924 Chrysler Six
Walter P. Chrysler restructured his car company, the Maxwell Motor Company to turn it into the Chrysler Corporation, which was officially founded on June 6 in 1925. Walter Chrysler had produced the first Chrysler model the year before, which had been very well received for its affordable and contemporary design.
Over time, Chrysler became parent company to other car manufacturers that produced vehicles in different segments and price ranges. The brands produced by Chrysler were Plymouth
PlymouthUnited States of America, 1928 > 200119 models
128 photos
, De Soto
De SotoUnited States of America, 1928 > 19608 models
21 photos
and Fargo. Until 1998 Chrysler formed a holding company, when the American brand and its subsidiaries merged with the German car maker Daimler
DaimlerGermany, 1889 > present12 models
77 photos
1 video
to become the DaimlerChrysler AG.
This partnership lasted until mid-2007 when DaimlerChrysler sold 80% of Chrysler's shares to the U.S. private equity firm Cerberus Capital Management. Since then, the Chrysler brand operates under the current trade name "Chrysler Group, LCC."
As a result of the economic crisis in 2008, Chrysler plunged into a deep crisis and could survive only with the help of government support and a cooperation with another car company. In 2009, Daimler finally sold the remaining 20% stake in Chrysler to the holding company (Cerberus). An alliance between Chrysler and Italian carmaker Fiat
FiatItaly, 1899 > present159 models
4864 photos
35 videos
has announced and Fiat now holds 20% of Chrysler. The North American and Canadian governments have participated through equity firms in the Chrysler bailout, and also still keep a portion of Chrysler's shares.
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