BMW i8 Slated to Cost Over €100,000 Possibly Sold Online

BMWBMWGermany, 1918 > present87 models
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says that the i8 will cost over €100,000 when it launches late next year. However, it says the i3BMW i3Germany, 2011 > present26 photos
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will be much more affordable, and the two cars will likely go on sale at about the same time. 

BMW will launch separate i-series showrooms in large markets to set it off as a sub-brand. It is spending €530 million to differentiate it from the main BMW brand and to make the car compete against electric models from Audi and Mercedes. 

Neither of the production versions for the i3 or i8 have been revealed yet, but BMW says that the concepts are 90% production ready. We say a minor change in the i8 when BMW showed the Spider version with solid doors instead of the open doors on previous versions. 

BMW is experimenting in how to market and sell the i-series as well. It is considering offering them for sale online and using a mobile sales force that can sell it to places without showrooms. None of these plans are final yet, and the traditional dealer model will still be the way the i-series cars are sold. BMW has 45 i-series dealers planned for Germany.

Source: Automotive News Europe