Claudia Schiffer, Bryan Adams and Valentino Rossi Become Opel Brand Ambassadors

OpelOpelGermany, 1863 > present85 models
5151 photos
8 videos
is trying the tactic of hiring celebrities to boost sales. Supermodel Claudia Schiffer, singer Bryan Adams and MotoGP Racer Valentino Rossi are all Opel brand ambassadors.

Schiffer will appear in advertising for the Opel MerivaOpel Meriva Gen.2Germany, 2010 > present48 versions
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and MokkaOpel Mokka Gen.1Germany, 2012 > present55 versions
81 photos
starting in January. The German supermodel will star in an advertising campaign called ‘It’s a German’ that will sell Opel as a German brand with superior engineering and their uniqueness.

“We filmed the first commercial in mid-December in Barcelona. The new Opel models stand for great German engineering as well as innovation and practicality,” said Schiffer.

Adams and Rossi are both selling special editions of the AdamOpel ADAM Gen.1Germany, 2012 > present25 versions
122 photos
. The Adam by Bryan Adams will be sold in a limited edition of ten cars. It is covered in various shades of purple to form a camouflage design. The proceeds from the cars will go to the Bryan Adam Foundation that helps people in poverty around the world.

Finally, Opel is auctioning a specially designed Adam from Rossi on eBay for the Meyer Children’s Hospital Foundation in Florence, Italy.

The car features a design inspired by Rossi’s helmet and seats made from Dainese leather, the same leather as his racing suit, and Rossi signed the hood.

“I am very happy that the car has turned out so well and I hope to be able to participate in further projects,” said Rossi.