Fiat Offering Design Students Chance to Design Future Cars

FiatFiatItaly, 1899 > present159 models
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wants to challenge people to consider the future of auto design. Its “Two of a Kind” project challenges 14 teams of four students each at the London Royal College of Art Vehicle Design by giving them either a 500Fiat 500 (modern)Italy, 2007 > present240 versions
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or PandaFiat Panda Gen.3Italy, 2011 > present24 versions
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.

They have from October 2 to December 11 to create design proposals on the future of the cars’ design. The winning team for each car will have its design made into full-scale clay models at the Fiat Centro Stile in Turin, and the students will be offered internships at the center.

Fiat chose the 500 and Panda because the company thinks the models are “quintessentially Fiat,” and Fiat plans to focus on the two of them with more variants in the future.

When creating their designs, Fiat wants the students to take interactivity, digital interface, sustainability and global appeal into account. The students will also receive lectures by Fiat-ChryslerChryslerUnited States of America, 1925 > present70 models
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Head of Design for the Europe, Middle East and Asian Region Roberto Giolito and Head of Global Design Lorenzo Ramaciotti. They will judge the final presentations along with other members of the Fiat design team and Fiat UK’s managing director.

The winners go to the Centro Stile in early 2014 and work on creating the clay models with Fiat designers, and they will be unveiled at the Royal College of Art degree show in June 2014.

The students get to experience how a design proposal is put together, harnessing their creativity, passion and vision to produce an exciting concept that innovates and delights and but with an eye to practicality and feasibility,” said Fiat UK managing director Steve Zanlunghi. “Fiat, meanwhile, enjoys an influx of fresh ideas, creative solutions and pure design talent, all of which are essential to keeping Fiat at the forefront of design and technological innovation in the future."