Infiniti Launches European Ad Campaign with Sebastian Vettel

InfinitiInfinitiJapan, 1989 > present31 models
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wants to be a real player in the European luxury car market. It has been slowly using its relationship with the Red Bull Formula 1Red BullAustria, 2004 > present12 models
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team more and more, and now Infiniti is launching a new television ad campaign starring Vettel and in FXInfiniti FX Gen.2Japan, 2009 > present27 versions
61 photos
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The ads use the tagline 'Performance isn’t black and white.. it’s purple,' and emphasize the emotion that comes with driving that is more than statistics and power figures.

“Infiniti has a strong point of view on what is performance and how it should be delivered. Using the best pilot in the world Sebastian Vettel to illustrate this shows how serious we are in our ambitions to develop the brand," said Jean-Pierre Diernaz, Infiniti Marketing and Communication Director for Europe, Middle East and Africa.

Infiniti is also going to issue a series of 20 advertising posters from five international artists in Europe. Each focuses on a different element of Infiniti vehicles: 4 wheel steering, V8, brakes, continuous damping and more.