Mazda Forecasting First Profit in Europe in Five Years for 2013

MazdaMazdaJapan, 1920 > present80 models
2325 photos
7 videos
is anticipating a very good year in Europe for 2013. In fact, it is predicting its first profitable year in the last five years in Europe. It is predicting a €250 million profit for the year. The turnaround is mostly due to attractive new product from the Japanese brand. 

From early success of the CX-5Mazda CX-5 Gen.1Japan, 2012 > present37 versions
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crossover and new Mazda 6Mazda 6 Gen.3Japan, 2012 > present56 versions
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, the brand foresees both being good sellers in Europe. Mazda's European CEO Phil Waring says that the CX-5 is selling about four times better than it had originally predicted. The Mazda 6 just launched in January but already appears to be doing well. 

"At our lowest point, we have been looking at losses close to €1bn a year, but the good news is that we expect to turn that around to close to a €250m profit this year," said Waring. 

Mazda is owing the success to its SkyActiv technology that combines more efficient engines, new transmissions, lighter vehicle weight and new technology to increase fuel economy and lower emissions. 

The next new Mazda will be a new generation Mazda 3Mazda 3Japan, 2003 > present3 series
167 versions
298 photos
that we should see later this year. Mazda and Alfa Romeo just signed off on the platform for the next MX-5Mazda MX-5Japan, 1989 > present4 series
79 versions
377 photos
4 videos
, and we may see the first concepts for the new car before production begins in 2015. 

Source: Autocar