Mini Hosts Stunt at Brussels Auto Show to Win a Countryman

Mini is hosting quite a stunt at the Brussels Motor Show to allow attendees to win a Mini Countryman. Created by Agency.com and TBWA, a brand management company, the stunt has a Countryman sitting on a 15% slope outside the Brussels Motor Show. It is held in place with a thick rope. Inside the show, every Like for the Mini Benelux Facebook page lights a bunsen burner under the rope. The attendee that likes the page that finally burns through the rope wins the car. 

Mini has set up a Fan the Flame web site where people can view the rope being burned. Since it was launched on January 10, there have been 22,000 attempts to burn the rope. The web site is available in either Dutch or French. 

Source: E-consultancy