Aston Martin Wants to Double Sales by 2016 with New Products and New Dealers

Aston MartinAston MartinUnited Kingdom, 1914 > present62 models
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24 videos
has had an exciting 12 months. The Italian company Investindustrial purchased a third of the company, and it has a deal with AMGAMGGermany, 1966 > present17 models
103 photos
to supply engines in the near future. Now that it has a supply of modern, high performance engines coming, the next step is to increase sales. Aston Martin’s goal is to double sales to 7,000 cars a year by 2016 with the help of new models and more dealers.

Aston Martin has been taking resumes for a new CEO with plans to hire someone in the next three months. Current CEO Ulrich Bez will take a role on the executive board.

Aston Martin is unique in the sports car world. It is the largest boutique automaker that is not owned by a larger automaker. Rivals like FerrariFerrariItaly, 1947 > present233 models
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37 videos
and PorschePorscheGermany, 1931 > present43 models
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29 videos
have the backing of much larger automakers to develop new technology.

Aston Martin will grow its focus on Asia and the Americas to boost sales. It will also develop new products, including the possibility of the Lagonda SUVAston Martin Lagonda ConceptUnited Kingdom, 2009 > present3 photos
.

Source: Automotive News Europe