Bugatti reveal porcelain Veyron

Bugatti have unveiled a one-off variant of the Veyron Grand Sport called the “L’Or Blanc” which features elements of porcelain in its psychedelic exterior and interior design. The first vehicle in the world to do so, the “L’Or Blanc” is the result of Bugatti’s recently established partnership with Berlin Königliche Porzellan-Manufatur Berlin (KPM).

Dr. Stefan Brungs, Director of Sales and Marketing at Bugatti Automobiles, commented of the project: “At first, it seems to be an unusual idea to use porcelain in a car, especially in the world’s fastest convertible. But this is what Bugatti stands for: the realization of exceptional ideas whilst striving for the utmost in quality and aesthetics. This allows us to continue Ettore Bugatti’s heritage, who himself loved to experiment with new materials.”

KPM owner Jörg Woltmann added: “The impulse for that partnership came from Rembrandt Bugatti’s renowned elephant. At the beginning, we wanted to integrate the sculpture in our product range, then we thought about the potential for a comprehensive service and finally the synthesis of ideas led us to this outstanding Grand Sport. A number of superlatives are associated with porcelain from the Königliche Porzellan-Manufaktur Berlin: one says it has the most beautiful shapes and decors, it has the hardest weight and the whitest tone. Now, it is also the fastest porcelain.”

The Bugatti “L’Or Blanc” is valued at 1.65 million euros. Although it is never-to-be-repeated, Bugatti have stated that they intend to pursue further collaborations with KPM.