Ford Brings Escort Concept to China

FordFordUnited States of America, 1903 > present92 models
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introduced a new concept for the EscortFord Escort (UK)United Kingdom, 1955 > 20007 series
70 versions
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1 video
at the Shanghai Motor Show. It is the first time since 2003 that Ford has revived the fabled name. Ford also used the Escort concept as a way to introduce its new 1.5-liter EcoBoost engine to China.

“This compact concept highlights the strength of our global One Ford approach to vehicle design, and represents how we can make use of our global design language to bring refined designs to attainable vehicles,” said Jim Farley, head of Ford global marketing.

The styling for the car is quite modern but maybe a little boring. It blends the front and rear from the new FusionFord Fusion Gen.2United States of America, 2012 > present30 versions
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/MondeoFord Mondeo 5United Kingdom, 2013 > present79 versions
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with a little of the TaurusFord Taurus Gen.6United States of America, 2010 > present14 versions
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as well.  However, there is no real flair to the design. For a model as old as the Escort, there is nothing that sets off the design as an Escort. But Ford created the concept for the Chinese market where small cars often struggle for popularity. The market tends not to be interested in wildly styled cars.

Ford did not create an interior for the concept .

“Designed with the Chinese consumer in mind, the new Escort Concept has the potential to strengthen our product portfolio here in China as we take advantage of opportunities for diversification within the compact car segment,” said Farley.