Ford unveils S-Max Vignale in Milan

FordFordUnited States of America, 1903 > present92 models
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is presenting at the Milan Design Week the new S-Max VignaleFord S-Max VignaleUnited Kingdom, 2014 > 2014. This is the second model of Ford's lineup to receive the new upscale Vignale trim, which was first seen on the Mondeo.

The American brand says this S-MaxFord S-MaxUnited Kingdom, 2014 > 2014 “continues to expand its vision for a unique upscale product and ownership experience for European customers.”

The interior of the S-Max Vignale has been fitted with quilted soft-touch leather seats and a leather-covered dashboard and centre console. The exclusive trim inside the car is described as “woven texture embossed” aluminium and the vehcile gets tablet docking stations. Outside the concept receives the hexagonal Vignale grille, 21-inch Vignale wheels, exterior aluminium trim and a unique paint finish called ‘Milano Grigio’.

Ford confirmed that a production version of this concept is underway but it will only reach the European market after the launch of the Mondeo VignaleFord Mondeo Vignale ConceptUnited Kingdom, 2013 > present next year. No information about pricing or engine options has been revealed until now.

Ford’s designers say that several aspects of the S-Max Vignale have been influenced by wider trends in furniture and fashion design. Stefan Lamm, exterior design director, Ford of Europe said: "We can see from the designs around us at Salone del Mobile and Milan Design Week that modern luxury does not need to be loud. Lighter tones and careful application of detailing have helped us deliver a level of sophistication Ford customers have not seen before.”

The Vignale trim is Ford's answer to potential customers searching for even higher levels of specification and customer service.

“We know that many customers are looking for a Ford that’s more exclusive and upscale than we currently offer in Europe,” said Roelant de Waard, vice president for marketing, sales and service in Europe.

Ford will be installing ‘Vignale Lounges’ in certain Ford dealerships across Europe, most of which will be in large metropolitan areas. The brand expects the Vignale sub-brand to provide a ‘relationship manager’ to provide a ‘single customer contact’ for Vignale buyers. Furthermore Vignale customers will be offerered collection and delivery services for their car when it is being serviced.