Jaguar Land Rover Opening Design Centers in US and China

JaguarJaguarUnited Kingdom, 1922 > present53 models
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16 videos
-Land RoverLand RoverUnited Kingdom, 1978 > present15 models
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has been experiencing sustained success even after being bought by Indian automaker Tata. Now, the company will build new design centers in the US and China. 

"We have to design cars in the JLR ethos, but there are details we have to know about. We are going to go out there to get a feeling for what the market is and what people like," said company design head Ian Callum. 

Jaguar-Land Rover's top markets are the UK, the United States and China in that order. 

Major competitors LexusLexusJapan, 1989 > present26 models
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, BMWBMWGermany, 1918 > present87 models
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43 videos
, AudiAudiGermany, 1909 > present83 models
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27 videos
and MercedesMercedes-BenzGermany, 1924 > present197 models
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33 videos
all have design centers in the US and China. 

Callum did not give a timeframe for when the design centers would go into production. 

Source: Automotive News Europe