Naomi Campbell and Lotus join strengths to help Haiti

Supermodel Naomi Campbell and Lotus have gather efforts to raise funds to help the victims of the earthquake that destroyed Haiti, killed more than 200.000 and affected 3 million people, according to the Red Cross. To do so a special eight unit edition “Naomi for Haiti” Lotus Evora was created to be auctioned.

Specially designed by Lotus Design Director Donato Coco and reflecting Naomi’s design direction, the “Naomi for Haiti” Evora sports car combines the flag of Haiti with a dramatic colour scheme. The cars available for bidding include a full range of options, which turns them into desirable collectors items.

The first three “Naomi for Haiti” Lotus Evora have already been auctioned during last weekend’s Fashion For Relief TM show, at London’s Fashion Week. The first two units reached over £300,000 each. The first unit went to Naomi Campbell’s boyfriend Vladimir Doronin who secured it with a bid of £320.000.

Naomi Campbell said: "I am incredibly grateful to everyone who has generously donated their time and effort to make Fashion For Relief TM happen. I’m thrilled with the support from Lotus and to have teamed up with my great friend Gino Rosato for this important cause. I hope we continue to raise as much awareness and funds as we can.”

Gino Rosato, Director of Corporate Affairs at Lotus Cars stated, “I am very proud to welcome my good friend Naomi into the Lotus family. We are delighted to be able to work together to raise money for such a worthy cause. The Fashion For Relief TM event has proven to be exceptionally successful and it is fantastic to be able to help the nation of Haiti.”

The bidding on the remaining five “Naomi for Haiti” Lotus Evoras can be made on the www.naomiforhaiti.com website until the 28th of February 2010. The grand total raised will be announced by Naomi Campbell at the Lotus press conference on the 2nd of March at the Geneva Motorshow.

The raised funds will be used to support the White Ribbon Alliance and its’ campaigns for the health needs and rights of women and girls around the world, especially supporting its partners in Haiti at this time to rebuild the healthcare system for mothers and babies.