Race a Hyundai from your Iphone on a Billboard Above Times Square

Hyundai has released an Iphone app advertising the Veloster that allows players to connect to the Hyundai wireless access point and play the game on a billboard in Manhattan's Times Square. When playing at Times Square, players' scores are saved and displayed like in old arcade games.

The app called Hyundai Race is a free app that allows players to tilt the iPhone to control the car. Even if you do not live near Times Square, you can still play the game. 

The game will be available to play in Times Square until January 1, but the app will remain available if you are still curious. Hyundai says that it has other plans for interactive exhibitions on the Times Square billboard. 

“Hyundai’s racing game takes engagement to a new level. The game invites the audience to interact with Hyundai in the middle of one of the world’s busiest venues for commerce and tourism. It’s a great example of our innovative marketing at work,” said Steve Shannon, vice president of Marketing, Hyundai Motor America.