Lamborghini Reveals Egoista Concept During 50th Anniversary Celebration

LamborghiniLamborghiniItaly, 1963 > present32 models
1447 photos
19 videos
held its 50th anniversary at its headquarters in Sant’Agata Bolognese on May 12 and revealed a wild new concept called the EgoistaLamborghini EgoistaItaly, 2013 > 2013 during the festivities with other 1,000 Lamborghini fans.

Walter De Silva, head of design at VolkswagenVolkswagenGermany, 1938 > present98 models
9654 photos
31 videos
Group, led the team that created the sharply angled design, and Lamborghini Chairman Stephen Winkelmann drove the car on stage.

“I am very attached to this Italian brand, being an Italian myself. I wanted to pay homage to and think up a vehicle to underline the fact that Lamborghinis have always been made with passion, and with the heart more than the head,” said De Silva.

Lamborghini wanted to combine two aspects of the design for the Egoista – architecture and materials. The design itself combines elements from Lamborghinis like the ReventonLamborghini ReventonItaly, 2007 > present4 photos
1 video
and Sesto ElementoLamborghini Sesto ElementoItaly, 2010 > 20106 photos
, plus elements from open-wheel racecars and fighter jets. The lights are inspired by a jet with white lights at the front, red lights in the rear and a blinking red light on top. Most of the angles of the car point toward the center, which make it look narrower than it actually is.

The shape is meant to evoke the posture of a bull lowering its head to charge. To do this, the car also uses design elements from a trimaran boat. There are three pointed sections: passenger section and around each wheel. Between them, the body points back into the center. At the rear, there are two rear flaps and air intakes that move independently to increase downforce and feed air to the engine.

The Egoista seats a single driver in the center of the vehicle. Power comes from a 5.2-liter V10 pumping out 600hp. The car combines the power of its engine with a cockpit that is inspired by a tailored suit. The seat is covered in leather and surrounds the driver in carbon fiber and aluminum, and there is a central instrument panel that is inspired by an Apache helicopter.

“It represents hedonism taken to the extreme, it is a car without compromises,” said De Silva.

You can briefly see the car's debut at the end of the final video in Lamborghini's anniversary video.