Mazda Planning Up to Five New Models in Coming Years

MazdaMazdaJapan, 1920 > present80 models
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is not resting with the introduction of the new Mazda 6Mazda 6 Gen.3Japan, 2012 > present56 versions
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and Mazda 3Mazda Mazda 3 Gen.3Japan, 2013 > present56 versions
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this year. In the next several years, it plans to add as many as five new models.

"Over the next 18 months to two years we will continue our very strong product-led growth. We’re predicting good times ahead while the rest of the industry is predicted to be relatively flat,” said Jeremy Thompson, Mazda UK managing director.

The first among them will be the new Mazda 2Mazda 2 Gen.3Japan, 2007 > present56 versions
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in 2014. Mazda is planning to market it as a softer car than the previous generation and hopes to appeal more to female customers.

“The car is much more profitable in Asia than it is in Europe and has therefore been designed to appeal to a predominantly feminine customer base,” said Mazda Europe design chief Peter Birtwhistle.

Mazda will add the new MX-5 MiataMazda MX-5 Gen.3 [NC]Japan, 2006 > 201448 versions
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in 2015 that will share a platform with Alfa Romeo’s next generation sports car.

New generations of the Mazda 5Mazda 5 Gen.2Japan, 2011 > present20 versions
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and CX-5Mazda CX-5 Gen.1Japan, 2012 > present37 versions
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are planned for 2016. There is also the possibility for a compact crossover based on the Mazda 2 for sometime after 2016.

Source: Autocar (1,2)