GM Hoping 18 New or Refreshed Models Will Boost US Sales

General MotorsGMUnited States of America, 1998 > present8 models
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has its eyes firmly on boosting North American sales this year by introducing 18 new or refreshed cars. The new models include big sellers like the SilveradoChevrolet Chevrolet Silverado Gen.3United States of America, 2013 > present46 versions
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pickup truck and ImpalaChevrolet Impala Gen.10United States of America, 2014 > present4 versions
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sedan, and GM’s halo car, the seventh generation CorvetteChevrolet Chevrolet Corvette Gen.7 [C7]United States of America, 2013 > present13 versions
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. The new Cadillac CTSCadillac CTS 3United States of America, 2013 > present19 versions
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and refreshed Buick RegalBuick Regal Gen.5United States of America, 2011 > present9 versions
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are also among the new cars. It is the largest number of new products that GM has introduced to the US in one year ever.

Buyers and the financial market are noticing GM’s improvement. Sales grew 6.8% in the second quarter of 2013 from April to June. On May 17, the stock price finally moved past the $33 per share cost of the out-of-bankruptcy GM from two years ago.

The range of pickups from GM, including the new Silverado, is predicted to provide an annual profit alone for all of GM. The new Silverado went on sale in May, and two further variants will go on sale in the third quarter of the year. The average GM pickup sells for $36,641, up 5.3% over last year. The strong pickup sales allow GM to be more experimental with its other cars.

GM has not introduced many new products since its bankruptcy four years ago, but the vehicles are finally coming. By 2016, 90% of its cars will be new or refreshed. Its major competitor, FordFordUnited States of America, 1903 > present92 models
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, is slated to only have 50% of its cars new or refreshed by 2016.

Source: Automotive News Europe